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Recommended Reading

 

Following the training, delegates may wish to further research the subject, see below for books that have been recommended by our trainers in the different subject areas:

Choose a category to skip down to the recommended books:

Sales & Negotiation / Management & Leadership / Customer Care / Presentation Skills /
Marketing / Personal Development

SPIN Selling - Neil Rackham
True or False? In selling high-value products or services: "closing" increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; and open questions are more effective than closed questions. All false, says Neil Rackham. He and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don't work for major sales. Rackham went on to introduce his SPIN-selling method, where SPIN describes the whole selling process - Situation questions, Problem questions, Implication questions, Need-payoff questions. SPIN-selling provides you with a set of simple and practical techniques which have been tried in many of today's leading companies with dramatic improvements to their sales performance.
Everything is Negotiable: How to get best deal every time - Gavin Kennedy
Whether you need to ask for a raise at work, request a better hotel room while you're on holiday, or even debate with your stubborn teenager at home, you can learn effective and powerful negotiation skills to help you get the best deal every time. In this fully revised and updated fourth edition of the worldwide success "Everything is Negotiable", expert negotiator Gavin Kennedy walks you through all the techniques and tricks you need to get the best deal in any situation. With chapters on such subjects as making your offer count, dealing with intimidation and getting it in writing, as well as self-assessment tests to help chart your progress, "Everything is Negotiable" is a one-stop shop for anyone who wants to improve their negotiation skills. Superbly practical and insightful, this essential guide will make sure you come out top in any negotiation.
Getting to Yes: Negotiating an Agreement Without Giving In - Roger Fisher & William Ury
Negotiation is a way of life for the majority of us. Whether we're at work, at home or simply going out, we want to participate in the decisions that affect us. Nowadays, hardly anyone gets through the day without a single negotiation, yet few of us are armed with the effective, powerful negotiating skills that prevent stubborn haggling and ensure mutual problem-solving. Fisher and Ury cut through the jargon to present a few easily remembered principles that will guide you to success, no matter what the other side does or whatever dirty tricks they resort to. They include: Don't bargain over positions; Separate people from the problem; Insist on objective criteria; What if they won't play?

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Essence of Managing People - Hank Williams
Brief, concise and analytical, this book helps managers at all levels to get the best out of the people they manage, to conduct effective appraisals and to be an effective coach. It includes easy to use structures for planning specific appraisals and a strategy for people development.
John Adair's 100 Greatest Ideas for Effective Leadership & Management
Successful management and leadership has never been a greater challenge. Time is stretched, your people are highly motivated but can be highly demanding and business is competitive. Whether you are a first–time manager or experienced leader, straightforward, practical advice on best practice can be hard to find. John Adair's 100 Greatest Ideas for Leadership and Management will help you find the answers and inspiration you need. The book provides accessible advice from one of the world's best–known and most sought after authorities on leadership and management – advice you can put into practice immediately.
 
Team Roles at Work - R Meredith Belbin
This book is about the establishment of roles within a team where the assumption of duties and responsibilities depends on a measure of self-discovery combined with a perception of the needs of the team as a whole. Belbin's de-construction of the team into nine team roles will be a familiar concept for managers and management trainers across the world and understanding how the different team-roles work together, to optimise efficiency and effectiveness, is something many managers will have been tasked with in these financially constrained times. "Team Roles at Work" offers managers a practical guide to improving their teams within the workplace to deliver significantly better results for their company, reflecting well on them as a manager, whilst also saving them time and energy, by using each team member to their best advantage to achieve overall team goals. With complete descriptions of the Belbin Team Roles providing an understanding of how to analyse teams and then maximise output by using each team member's strengths.
The Management of Teams: Why They Succeed Or Fail - R Meredith Belbin
Every manager needs to be able to get the most from their teams for projects to be cost and time effective, but in today's world staff turnover is high and employees move between companies often, so they need to be able to get up to speed in a new team efficiently. However, too often corporations are preoccupied with qualifications and experience and practical traits are neglected because it is impossible to find the 'perfect' employee who possesses all the traits deemed to be necessary. Meredith Belbin's work on teams has become part of everyday language for managers around the world because it addresses these issues with the nine Team Roles method. "The Management of Teams", is a practical introduction to the Team Role method, written with the manager in mind to help them understand why this method could improve the effectiveness of their teams based on a rigorous, academically sound framework for today's business. With succinct, practical information which demonstrates how to apply management theory learned into practical action to make a real difference in the workplace. Numerous real world case studies show how to apply the theory to real situations. It includes companion material offering further practical advice on applying the method including the Self-Perception Inventory to find out the role you play within your team.
Assertivness at Work - David Stubbs
A guide to assertiveness at work. This new edition takes into account the changes in society since this book was first published. Two new chapters have been added: one specifically dealing with difficult people; and one on establishing good working relationships on the basis of mutual respect.

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In Search Of Excellence - Robert Waterman & Thomas Peters
Provides an incisive look at the successful management techniques of IBM, Texas Instruments, 3M, and other profitable American businesses. In Search of Excellence lays much of the groundwork for anyone interested in studying management. An updated edition of the classic bestseller - the most famous book by the world's most trusted management guru, it identifies eight characteristics common for excellent companies: 1. A bias for action, 2.Close to the customer, 3. Autonomy and entrepreneurship, 4. Productivity through people, 5. Hands-on, value-driven, 6. Stick to the knitting, 7. Simple form, lean staff, and 8. Simultaneous loose-tight properties. In 1999 Americans rated In Search of Excellence one of the 'top three business books of the 20th century'. In 2000 Bloomsbury published an opinion poll ranking it 'The Greatest Business Book of All Time'. Now it is comprehensively updated for the 21st century by the authors.
Customer Care (Management Shapers) - Roland & Frances Bee
Customer Care will help you understand why caring for your customers is so important, how you can improve the service you offer and, ultimately, contribute to achieving organisational excellence. Clear, practical guidance is given on how to:
- focus on your customers and the services you provide - both internal and external
- identify your real customer needs and how best to meet them
- find out what customers actually think of your service or product
- improve communication with your customers - face-to-face, on the telephone or in writing
- turn customer complaints into opportunities to impress
- monitor, evaluate and continuously improve your customer care.

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The Definitive Book of Body Language - Allan & Barbara Pease
What people say is often very different to what they think or feel. Now, with The Definitive Book of Body Language, you can learn to read others people's thoughts by their gestures. It sounds implausible, but body language is easy to pick up and fun to use. Find out: How to tell if someone is lying; How to make yourself likeable; How to get co-operation from other people; How to interview and negotiate successfully How to choose a partner; Learn the secrets of body language.

The Actor Speaks - Patsy Rodenburg
Beginning with what every first-year acting student faces in class and ending with what leading professional actors must achieve every night on the three stages of the Royal National Theatre, Patsy Rodenburg's celebrated work as one of the world's foremost voice and acting coaches is fully revealed in this thoughtful and inspirational book about the process of acting. Through a seven-step process, she takes the actor through an intensive voice and speech workshop tackling the vexing problems faced in rehearsal and on stage: breathing and relaxation; vocal range and power, communication with other actors and the audience; integrating movement, singing and speaking; deciphering and animating a text; adjusting voice to different size stages and auditoria; working in mediums beyond the stage; sustaining a performance through an entire evening and a long run and identifying and overcoming the countless potential problems that face every performer who works in front of an audience.

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Principles of Marketing - Philip Kotler
This classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters.
With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace. Covering exciting new topics such as Sustainability, this text continues to be a leader in the field of marketing. New integrated video cases from companies such as HSBC, Land Rover and Electrolux help to bring the subject alive.

The Marketing Imagination - Theodore Levitt
A unique approach to the marketing/ management concept discusses product and marketing objectives, the relationship between client and supplier, the industrialization of service, and other facets of effective marketing strategies. This book is for anyone who is in business or interested in concepts of business and marketing. The Marketing Imagination is a discussion of important business topics and issues. It is not a statement of "this is how it's done", it is a discussion of "how could this be done, and why". The examples are revealing and illustrate the issues Levitt is raising perfectly. The Marketing Imagination is a book which develops marketing thought, rather than lists theory.

 

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7 Habits of Highly Effective People - Stephen R Covey
The 7 Habits of Highly Effective People is recognised as one of the most influential books ever written. In this seminal work, Stephen R. Covey presents a holistic, integrated, principle-centred approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step pathway for living with fairness, integrity, honesty and human dignity - principles that give us the security to adapt to change, and the wisdom and power to take advantage of the opportunities that change creates. Translated into thirty-four languages and with phenomenal sales, The 7 Habits of Highly Effective People has been the key to the success of legions of business leaders and individuals the world over.

Resolving Conflict: How to Manage Disagreements & Develop Trust & Understanding - Shay & Margaret McConnon
Resolving Conflict helps the reader to understand and be able to deal with conflict and the behaviours of people with a totally proactive approach to dealing with situations before they become a problem. The book uses examples and exercises throughout that make it easier to relate to your own situation.

Problem People: And How to Manage Them - Peter Honey
This book gives advice on how to respond to 50 different types of behaviour which can make people's lives sheer misery. The problems are listed alphabetically from the abdicator to the worrier and include the bureaucratic, the flippant, the kowtower, the manipulator, the sarcastic, the vague. For each problem type the author offers four alternative responses: do nothing; alter our perceptions; turn to advantage a problem personality; change the situation. The stimulating techniques he sets out can help everyone to cope with difficult colleagues, subordinates or superiors.
Gifts Differing: Understanding Personality Type - Isabel Briggs Myers
Written by the creator of the Myers-Briggs Type Indicator inventory, this text distinguishes four categories of personality styles and shows how these qualities determine the way people perceive the world and come to conclusions about what they've seen.
Managing Employee Stress in the Workplace - Lesley Towner
A concise and practical guide to teach managers and business owners to recognise stress in their employees and react effectively.

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