Key Account Management Courses
Key account management courses from Marcus Bohn Associates will show you how to use strategy, influence and communication to sell to, grow and retain your key accounts.
This course will show you how to select and prioritise key accounts and analyse the decision making process. Responding to the needs of decision makers at different levels of management and analysis of power and political mapping of an organisation are looked at in depth. You will also learn how to partner decision makers to make more effective sales.
The world of buying and selling is evolving rapidly and many suppliers may have been slow to recognise what is happening with their customers. The trend is to select fewer preferred suppliers and to build open, collaborative, strategic alliances with them. This trend can mean growth and prosperity for those suppliers who can respond appropriately. Investing resources in strategic alliances with carefully chosen Key Accounts is a practical route to achieving corporate objectives in terms of growth and profitability. This programme looks at what is considered a key account in your business and how to develop more long term, strategic and profitable relationships with those clients.
This key account management programme can be run In Company as standard or tailored and designed to meet your Company's specific objectives, taking into consideration company culture, terminology and direction. Individually designed case studies and exercises support the learning back in the workplace. We can also develop individual bespoke programmes from scratch following a detailed brief.
