UK Based Global Training Provider - Bespoke In-House Training in the UK, Europe & Worldwide

Established 1976 - Over 40 Years in Business

Tel: 01992 633882

Sales Training Course:
Telephone Selling Skills

Use proven telephone techniques to turn leads into successful sales


Course Overview

This course provides a practical and relevant approach to this increasingly important business activity. Telephone Selling demands its own skills and expertise and these are fully explored on this comprehensive and interactive programme.

The course focuses on providing delegates with telephone selling techniques and strategies that are proven and will inspire those who are looking for new ways of achieving success over the telephone.

Role-plays and exercises are used throughout to enable delegates to practice their new skills.


Course Content
  • Develop their interpersonal skills to adopt the right behavioural strategies for each contact
  • Project their personality over the telephone
  • Structure a sales call and develop a suitable approach or script if needed
  • Develop the sales conversation to a successful conclusion
  • Set sales objectives and control the call to meet them
  • Use positive language to promote products and services and improve communication skills
  • Use effective questioning to develop the sale
  • Handle objections to counteract competition, price and timing
  • Negotiate and counter tricky negotiators
  • Build customer relationships and explore opportunities to upsell and cross-sell



"All areas were very useful, especially remembering when to 'shut up' when asking an open question."

"Great course and great feedback after listening to me on the phone."


Further Courses to Consider


Who would benefit from this course

  • Anyone who is new to selling on the telephone
  • People who cold call
  • Those who receive incoming orders or sales enquiries
  • Supervisors and team leaders
  • Telesales and telemarketing professionals wishing to enhance their existing skills


Course Duration

This workshop is run in-house in 1 or 2 days, subject to the number of delegates and depth of course content agreed. We can also take a detailed brief of your needs and develop a programme to meet your specific objectives.

All our In-Company training programmes offer a flexible approach and can be tailored to incorporate your Company's terminology, culture and products using roleplays, case studies and exercises designed to reflect your business and training needs.

All course materials are supplied.



To be run in-house either at your premises or venue of your choice.
Click here for details of a Free Venue Finding Service.


For further details please contact us by
email or call us on 01992 633882.

If you would like to be called back, please complete the contact form:



Training Courses

Tel: +44 (0) 1992 633882

© 2018 Marcus Bohn Associates Ltd | All Rights Reserved | GDPR Policy | Site Map