Deal
with awkward audiences and difficult situationsCourse
Overview
A
sales presentation or demonstration must prove that the product or service we
are recommending fulfils the customer's needs better than any alternative solution.
Ideally, all presentations should be designed around a summary of the wants, needs
and concerns of the customer. They should highlight the advantages and minimise
the perceived disadvantages.
Presentations
are usually competitive, and they deal with comparisons. This programme gives
delegates 'on their feet' experience and practice to gain confidence and understanding
of the effects of structure, body language, tone and content to make their presentations
successful, whatever level and audience they are presenting to.
Successful
presentations depend on three factors: Content, Techniques and Personal Style.
Marcus Bohn believes in individual coaching, rather than giving general advice
about public speaking, as the Content and Technique that is right for one person
might be wrong for another.
Delegates
will make presentations to the group, benefit from their comments and then receive
tuition from an instructor, designed to develop the skills that suit his or her
personality.