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Principles & Practices Of Selling

Providing you with the essential skills to turn leads into sales. Improve your selling skills and beat your targets.
In-Company Training Programme

 
 
  • New salespeople
  • Salespeople requiring a refresher or a top up
  • Anyone in a customer facing role
  • Anyone wanting to develop their sales skills
 
 
  • Prospect and Identify Key Decision Makers
  • How to successfully obtain Appointments by Telephone
  • Plan and Prepare a Sales Presentation
  • Deliver a Successful Sales Presentation
  • How to recognise different Buyer Types and adapt your style and manage accordingly
  • Ask Questions to establish needs and buying criteria
  • Sell the Benefits of your products or services
  • Handle objections and core negotiation principles
  • Close the sale - closing and commitment techniques which achieve result
  • Use the Principles of Territory Management

    Course Overview

    There are no prizes in selling for coming in as runner-up. Winning is the key ambition. This sales training course aims to give all delegates the tools to win and to stay ahead of other sales people in their market place by increasing sales performance.

    The first aim of the Principles and Practices of Selling course is to clear away the myths of selling and show delegates how a structured approach to each call can bring success more often. It covers each stage of the selling process in a logical sequence moving through each sales technique at a pace to suit the audience. The course does not just talk about the generalities of selling; the course director is skilled in helping each delegate devise words and phrases to suit their business within the Communication Skills session, helping delegates to improve their questioning and listening skills.

A key approach to this course is to develop a sense of ownership. Each sales person should feel that their territory is their own company and that everything that goes on in that territory is their responsibility. The course could also be entitled "Persuasive Selling Skills". At every stage, delegates will see how to achieve each objective more quickly and more often.

 

"The team feedback on the sales theory and role-play training from Marcus Bohn has been excellent - our most experienced sales person commented it was the best training he has ever had. Keep up the good work!"

Joe Grace, Director, Sterling Sales Recruitment LtdSterling Sales Recruitment

 
 

In-Company Programme:
This In-Company programme can be run over 1 or 2 days subject to the number of delegates and depth of course content agreed.

Venue:
To be run either at your premises or a venue of your choice.
Click here for details of a Free Venue Finding Service.

For further details please contact us by email or call us on 01992 633882

All our In-Company training programmes can be tailored to incorporate your Company's terminology, culture and products using roleplays, case studies and exercises designed to reflect your business and training needs. All course materials are supplied.

 
 
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