UK Based Global Training Provider - Bespoke In-House Training in the UK, Europe & Worldwide

Established 1976 - Over 40 Years in Business

Tel: 01992 633882

Sales Training Course:
Negotiation Skills

How to negotiate the best outcomes so that all parties are happy they've got the best deal


Course Overview

In today's business environment, the importance of negotiating sound commercial business agreements for both you and your clients has never been more crucial. Intense competitive pressures combined with the need to meet your Company's business objectives often means we concede too much too soon.

Many salespeople identify with their customers problems, rather than those of the company that employs them. So when a customer says 'your prices are too high' the reaction of most salespeople is to think about reducing prices, rather than defending the company pricing structure.

This Negotiation Skills course will equip you with the skills to persuade your customer to believe they have reached your bottom line when in fact they haven't. It will help you to consider alternative negotiable variables that you would never have previously considered. You will also have the opportunity to tackle classic buyers tactics and counter measures in a practical environment. This programme gives a core structure of how to negotiate from planning, strategy, dealing with professional buyers, implementation, to achieving win-win situations.

Role-plays and exercises are used throughout to enable delegates to practice their new skills.


Course Content
  • The difference between selling and negotiation
  • How to establish the concept of Win-Win
  • The fundamentals of negotiation
  • Communication Skills
  • Framework for a negotiation
  • Planning, Strategy, BATNA
  • Climate for the negotiation
  • Closing the negotiation


Further Courses to Consider


Who would benefit from this course

  • Experienced Sales Professionals
  • Those wishing to improve their negotiation skills for sales
  • Sales managers striving to 'lead from the front'
  • Delegates who have attended the 'Principles and Practices of Selling' or 'Advanced Selling Skills' Programmes


Course Duration

This workshop is run in-house over 1 or 2 days, subject to the number of delegates and depth of course content agreed. We can also take a detailed brief of your needs and develop a programme to meet your specific objectives.

All our In-Company training programmes offer a flexible approach and can be tailored to incorporate your Company's terminology, culture and products using roleplays, case studies and exercises designed to reflect your business and training needs.

All course materials are supplied.



To be run in-house either at your premises or venue of your choice.
Click here for details of a Free Venue Finding Service.


For further details please contact us by
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