UK Based Global Training Provider - Bespoke In-House Training in the UK, Europe & Worldwide

Established 1976 - Over 40 Years in Business

Tel: 01992 633882

Sales Training Course:
Negotiating Price Increases

How to let the other party believe they have reached the bottom line - develop the confidence and skills to negotiate price increases


Course Overview

With ever increasing costs of supplies and logistics, the key to continuing profitability is the ability to successfully plan and undertake structured price negotiations whilst maintaining strong client relationships.

This workshop is designed to give delegates the skills to negotiate price increases with a win/win outcome. This is an interactive programme using tailored case studies and role-plays to practice negotiating with real life scenarios to enable delegates to relate the theory to their own role.


Course Content
  • Understand the Fundamentals of Negotiation
  • Define Negotiation: What it is and why it is important
  • Plan the Negotiation
  • Understand Behavioural Styles and how to modify your style to be more effective with others
  • Use Tactics & Countermeasures - understanding the strategies of trained buyers
  • Structure the Negotiation of Price Increases - The Five Staged of Negotiation explained


Further Courses to Consider


Who would benefit from this course

  • Account Managers
  • Sales Teams
  • Telesales and Telemarketing Teams
  • Anyone dealing with and negotiating price increases


Course Duration

This workshop is run in-house over 1 or 2 days, subject to the number of delegates and depth of course content agreed. We can also take a detailed brief of your needs and develop a programme to meet your specific objectives.

All our In-Company training programmes offer a flexible approach and can be tailored to incorporate your Company's terminology, culture and products using roleplays, case studies and exercises designed to reflect your business and training needs.

All course materials are supplied.



To be run in-house either at your premises or venue of your choice.
Click here for details of a Free Venue Finding Service.


For further details please contact us by
email or call us on 01992 633882.

If you would like to be called back, please complete the contact form:



Training Courses

Tel: +44 (0) 1992 633882

© 2018 Marcus Bohn Associates Ltd | All Rights Reserved | GDPR Policy | Site Map