Introduction To Marketing

• Identify what they need to do their job effectively.
• Develop the best strategy for their product/business.
• Maximise customer appeal and gain competitive advantage.
• Effectively co-ordinate all the marketing tools at their disposal.
• Build a sound product or brand plan.

• Areas covered:
  - Product Marketing
  - Category Management
  - Introduction to Marketing
  - Business to Business Marketing
  - Market Research

  Course Summary

  Modern marketing is a complex multi-faceted activity where it can be difficult to "see the wood for the trees". This Introduction to Marketing course provides an overview of what marketing involves and how it works. It cuts through the jargon and "buzz-words" to provide a complete and common-sense appreciation of how you and your organisation can improve your marketing skills and performance with the right approach.

  Introduction to Marketing provides a powerful framework for all commercial decisions. Key input and agreement on Segmentation, Differentiation and Positioning crucial. How these decisions are then implemented through Product, Promotion, Place and Price put marketing into action.

  As a foundation course, this programme provides some basic but powerful tools to help you fully understand your marketing situation and how it is changing. It then goes on to outline how this can be translated into effective decisions in every part of your offering. Finally, it covers how required marketing actions can be planned and effectively implemented.
  

Further Information:

• MBA Approach to In-Company Training
• Benefits to your Business
• After Training Support
• Our Clients
• Our Trainers