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Sales Training Course: Advanced Selling & Negotiation

An Advanced Selling Skills Training Course on how the next level of sales skills can prepare you for real success
In-Company Training Programme

 
 
  • Experienced Sales Professionals
  • Those wishing to improve their negotiation skills
  • Sales managers striving to 'lead from the front'
  • Delegates who have attended the 'Principles and Practices of Selling' Programme
 
 
  • Use a Consultative Style of Selling to your benefit suited to today's markets
  • Manage sales interactions by using Marcus Bohn's Consultative Model - A Framework for Managing Sales Interactions
  • Identify different Customers Types using Behavioural Analysis and adapt accordingly
  • Questioning Techniques including the MBA 'SWEET' Formula which will identify needs; apparent, latent or hidden and raise the customers perceived need for your Product/Service
  • Construct powerful Benefit Statements that sell your product
  • Understand the difference between Selling and Negotiation
  • How to plan and structure a negotiation to create a win-win result.
  • The ability to think about the Buyer - their profile, tactics and strategies
  • How to be more creative with Negotiations to retain profitability

    Course Overview

    This Advanced Sales and Negotiation programme combines the two elements that can significantly transform your sales effectiveness and profitability. An intensive course which will look at the 'Consultative' approach to selling, highlighting the importance of spending time understanding the customer's needs rather than simply trying to sell the customer your products and services.

    The consultative approach therefore moves away from 'Sales Technique' and moves towards providing a customer with what best suits their business needs. It looks at how to sell differently to different customers. Adopting a Consultative Selling approach enables long term customer relationships to be developed and maximises sales opportunities.

    Once the sale has been made, many sales professionals erode the profitability of the business by poor negotiation skills. By understanding the concept of win-win and having a flexible framework to work within, sales professionals will find that they have more control over the profitable outcome of their negotiations.

    All delegates who attend this Advanced Selling and Negotiation course will be able to achieve that all important competitive edge.

 
 

Duration:
This In-Company training programme can be run over 1 or 2 days subject to the number of delegates and depth of course content agreed.

Venue:
To be run either at your premises or a venue of your choice.
Click here for details of a Free Venue Finding Service.

For further details please contact us by email or call us on 01992 633882

All our In-Company training programmes can be tailored to incorporate your Company's terminology, culture and products using roleplays, case studies and exercises designed to reflect your business and training needs. All course materials are supplied.

 
 
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Further Information:

 
 
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